For the promotion of their flights from Ireland to Luxembourg on the Irish channel Setanta Sports, Luxair in cooperation with the Office National du Tourisme (ONT) asked BCE to produce a TV commercial.

An additional goal of the spot is to promote Luxembourg as an attractive tourism destination for leisure and business travel. Tourism is a growing business sector, representing about 6.5% of the current GDP.

LuxairGroup is a key player and major employer in the economy of the Grand Duchy of Luxembourg and the surrounding Greater Region. LuxairGroup is the umbrella entity for four major activities linked to the fast-paced domain of air transport.

BCE is a European leader in technical services in the areas of television, radio, production and postproduction, telecommunication and IT. In Luxembourg, BCE has a strong presence in event coverage, TV and adverts production. Working directly with the tourism office of Luxembourg, BCE holds a large volume of video content to picture tourism and business activities. For this advertising campaign, BCE used existing footage with new shots and graphics.