M6 obtained the best results among the major channels for 2011, with an audience share of 10.8% of the entire viewing public: admirable resistance in the face of the other channels’ results.
As a young, creative family channel, M6 embodies the values of its viewership with this slogan: “your life is our inspiration”… M6 brings together a wide audience thanks to a portfolio of unique marks with different aims :
– To inform: Zone Interdite, Capital, e=M6, Turbo, Le19.45, 66 minutes…
– To entertain: D&Co, Un dîner presque parfait, 100% mag, Scènes de ménage, NCIS…
– To create the event: Pékin Express, L’amour est dans le pré, La France a un Incroyable talent, Top chef…
(*source : Médiamétrie)
About M6 Group
Established in 1987 around the M6 Channel, over the years the Métropole Télévision Group has become a powerful multimedia group offering a wide selection of programmes, products and services which are available across the most diverse range of media: television, internet and mobile phone, etc.
The Group’s two free, general interest television channels are watched by the widest TV audiences given their innovative programmes which transcend all genres: news, sport, film, series, magazines and entertainment. As the second leading commercial channel on the market, M6 channel’s service offering is now further enhanced by W9, the leading new DTT channel. The family of pay TV channels enriches the M6 Group’s programme offering given the significant presence of these channels across all broadcasting platforms.
On the strength of its brands and its content, the M6 Group has progressively expanded its business activities, and its diversification now accounts for nearly half of its sales. The Group has invested time and effort to ensure its programmes complement each other to a greater degree, and to respond to and anticipate the expectations of its different audiences and the new ways in which these groups access media content. It now projects an increasingly strong image as a content editor heavily focused on new digital technologies.